DRep

Marketing DRep

drep1y23k...9su77hjl
1,172,353 ₳Voting power17Delegators0.02%Influence
Voting power trend<0.1%vs last epoch
369.3K ₳1.2M ₳Epoch 638Epoch 645
217.5%over 8 epochs

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============ ATTENTION ============ This Drep will be retiring in August 2026. If you are delegated to me, please make sure you delegate to a new representative. ==================================

Motivations

After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed. References: https://www.youtube.com/watch?v=Xl5xsxxvH0Q https://x.com/krissbaird/status/1869061920394731688 https://x.com/Cardano_CF/status/1869078247730012179

Qualifications

I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.

Payment address: addr1q9q4...zsc2n69c

On-chain data as of 4d ago.

Forum activity (0)

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Voting stats

49votes
  • Yes34 (69%)
  • No9 (18%)
  • Abstain6 (12%)
Rationale11 of 49 votes with rationale22%
ParticipationVoted on 49 of 132 concluded actions37%

Voting history (49)

YesApprove Cardano Foundation as New Managing Entity of Project CatalystEpoch 626RationaleClosed4mo ago

In the interest of time and to save on the expense of setting up a brand new entity to manage this vital incubator program, I think it makes since to have the Cardano Foundation become the new stewards of Project Catalyst. I appreciate that the CF brought this to the community as a governance action to be voted on. It shows good faith and commitment to the system.

AbstainCardano Defi Liquidity Budget - Withdrawal 1Epoch 625Enacted4mo ago
YesCardano x Draper Dragon: Orion FundEpoch 624Enacted4mo ago
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YesAmaru Treasury Withdrawal 2026Epoch 621Enacted4mo ago
NoReduce minimum Constitutional Committee size (committeeMinSize) from 7 to 5Epoch 614RationaleDropped5mo ago

We need more decentralization, not less. Perhaps focus on addressing the reason why there is a shortage of candidates instead of shrinking the number of seats. Atrophy is a warning signal.

AbstainCARDANO BLOCKCHAIN ECOSYSTEM CONSTITUTION v2.4Epoch 609RationaleEnacted6mo ago

I’m abstaining since appears that this GA is destined to pass, but my thoughts/objections are illustrated below.

While I agree the Cardano Constitution needs to be treated as a living document that can be improved over time, and some of the proposed changes in this GA draft have a view toward that very concept, it’s this Drep’s opinion that approaching changing this critical document a year after its implementation may be premature. I also feel that this is a substantial list of amendments. It may be better to take what the proposer feels are the most critically needed items and submit them as their own governance actions instead of taking this “over haul” approach. I also disagree with the removal of budgetary safeguards. We risk re-creating the same legacy system of financial abuse that this ecosystem was designed to move away from.

YesAdd Constitutional Committee MemberEpoch 602Enacted7mo ago
Yes2025 Net Change Limit ExtensionEpoch 604Closed7mo ago
YesCardano Critical Integrations BudgetEpoch 604RationaleClosed8mo ago

A very enthusiastic "Yes" for this governance action. This will address critical infrastructure blockades that have slowed/prevented the on-boarding of major stablecoins into Cardano. Cardano is a top-tier blockchain, lets make it easier for the rest of the world to discover that. LFG!

YesStablecoin DeFi Liquidity BudgetEpoch 589Closed9mo ago
YesReplace Interim Constitutional CommitteeEpoch 581Enacted11mo ago
No2025 Cardano Blockchain Ecosystem Budget - 7.5M ₳ for community buildersEpoch 563RationaleClosed1y ago

Did we not just conclude a rather lengthy budget proposal process via Intersect that covers many of the initiatives outlined in this submission? Let's keep the governance proposal process as streamlined as possible. Submit proposals that clearly fill a gap in existing initiatives for Cardano. If the approved budget for 2025 doesn't create the outcomes the proposer would like to see, they are encouraged to resubmit for next year's budget.

No4840e305563327358cf70dae5015b2df8f8c35cef03f74521d4f117ac17bc384#0Epoch 563RationaleClosed1y ago

I applaud community initiatives focused on supporting increased liquidity on Cardano. Per the submitter, there is an updated version of this proposal being submitted so I am voting no on this version.

Yes2025 Cardano NCLEpoch 561RationaleClosed1y ago

Though I voted in support of a previous NCL that sought to cap 2025 spending at 350 million ADA, this new proposed governance action calls for a logical reduction in that amount given the time remaining in 2025 to pass the budget, disperse funds, and for proposers to execute on contracts.

Yes2025 Net Change LimitEpoch 554RationaleClosed1y ago

I’m voting “Yes” on this governance action.

As mentioned in the body of this submission, an agreed upon Net Change Limit is required before any budget draws can be made from Cardano’s treasury to support proposed Cardano-based projects and initiatives.

The spending cap put forth in this GA is reasonable and how the figure was derived is explained clearly. A Net Change Limit is meant to protect the treasury from abuse and ensure that it remains sustainable while the ecosystem continues to build and expand.

Right now, the treasury is slowly dwindling. Until Cardano can successfully boost the amount of transactions on its chain (hopefully with the arrival of Leios and Hydra) it’s critical that treasury funds be managed with extreme care, while also allowing enough room for spending on critical innovation, development, and community engagement activities. The proposed Net Change Limit appears to achieve that.

NoSet 2025 Net Change Limit of 300M ADA, 2026 Net Change Limit of 250M ADAEpoch 553RationaleClosed1y ago

I'm voting "No" on this governance action since there is a newer similar GA ("2025 Net Change Limit") which does a better job of explaining what it's meant to achieve, why it's needed, and how the authors arrived at the proposed spending cap.

YesDefining the Cardano Vision and Roadmap for 2025 and beyondEpoch 549RationaleClosed1y ago

As a marketing-focused DRep I had initial reservations about supporting this governance action and planned to abstain. Because it was released alone without complimentary roadmaps from other Intersect committees I first assumed that this roadmap was to function as the sole illustration of how Cardano will move forward with expansion and growth, therefore the clear lack of marketing support for the product was problematic.

After chatting briefly with one of the authors of this document, the purpose of the road map was made clearer. In the future it would be appreciated to see the committees work more closely together, to release materials like this in unison to avoid confusion and to foster greater inter-committee cooperation.

As it stands, this roadmap is well delineated, is clearly orientated toward supporting expansion of Cardano’s adoption and further enabling its existing use case through improved programmability, better focus on user experiences, enhanced scalability and speed, and further stable coin implementation. For this reason I’m voting “Yes” on this governance action and I suggest other committees study this roadmap and release similar documents to clearly inform the community about what goals they wish to achieve, and how they will achieve them.

NoDecrease Treasury Tax from 20% to 10%Epoch 546RationaleExpired1y ago

I’m voting NO on this. Here is my rationale:

On its surface, this proposal sounds appealing as it will lead to an increase in staking rewards. Unfortunately, I also view this as a shortsighted reach for immediate enrichment that shortchanges the long-term goal of building out an attractive ecosystem that “earns” increased staking rewards via increased liquidity and use.

The timing of this governance action is also inauspicious: the budget has not been ratified yet and therefore there is no compelling data to determine if taking this action is actually warranted and that it won’t have a detrimental effect on Cardano’s ability to continue to grow and develop.

Lastly, proposing to halve the tax is more than ambitious. It would have been more appealing to propose a smaller reduction, for example, 3% or even 5% vs 10%.