Withdraw ₳6,000,000 for Unveiling the First Unified Global Events Marketing S...
On-chain changes
- 6,000,000 ₳paid tostake17xz...6ghh5qjr
Abstract
This treasury withdrawal funds Unveiling the First Unified Global Events Marketing Strategy for Cardano which will provide the following services:
Revitalize Cardano's global presence and foster ecosystem growth, we aim to host and participate in a dynamic series of events in 2025 and 2026.
These events will target diverse audiences, including developers, enterprises, blockchain enthusiasts, and policymakers, to drive engagement, innovation, and adoption.
This Treasury Withdrawal is submitted by Intersect on behalf of the vendor. The following sections; Abstract, Motivation, Rationale and Vendor Profile have been sourced from the approved proposal submitted by the Vendor as part of the Intersect budget process.
This treasury withdrawal funds one of 39 proposals to give effect to the approved budget info action for ₳275,269,340, administered by Intersect via gov_action1u9x73kwufaxa70lfy59g4ynwyrcsaxdcd0gxzzmh67s9fxq4j8hqqk2phgh. The information provided herein is intended to fulfill the spirit of the constitutional requirement for a treasury withdrawal info action by also providing the details of the proposed solution, alignment to the budget, and amount to be withdrawn from the Cardano Treasury.
Motivation & rationale
This proposal aims to solve the following problem:
The Cardano ecosystem currently faces challenges in establishing a consistent and impactful presence at global blockchain events. Catalyst-funded initiatives often operate under independent branding which rarely mentions 'Cardano' which dilutes the visibility of Cardano within the broader blockchain community. This fragmented approach makes it harder for Cardano to stand out amidst the competition.
Competitors like Solana, Aptos, and Sui have established significant brand recognition by strategically aligning global events with developer-focused initiatives.
Their series of hacker houses and hubs---typically held 3--4 times per year---have successfully fostered active developer communities and increased Total Value Locked (TVL) on their platforms. These events seamlessly blend ecosystems, attracting talent and partnerships across multiple chains while solidifying their reputation as innovative blockchain leaders.
Without a similarly coordinated and impactful event strategy, Cardano risks being overshadowed in a competitive landscape. A fresh approach to event planning is essential to position Cardano alongside top players and attract developers, partners, and enthusiasts from across the blockchain ecosystem.
Project Solution
Unveiling the First Unified Global Events Marketing Strategy for Cardano. The entities will deliver 'Cardano' branded sponsorships at global conferences in 2025 and 2026, managed and planned by the events management experts.
Cardano as an L1 needs to be promoted as the brand at these events with no biased 3rd party business objectives hovering around it. They will run a 100% Cardano-focused events and marketing campaign globally at the most cost-efficient manner leveraging our wealth of event experience.
List of Key Events: https://ucarecdn.com/601623d5-e9ef-45ec-9025-1e7cd40f824c/External2025EventsListCleanlist_14April.pdf
Unveiling the First Unified Global Events Marketing Strategy for Cardano PDF:
https://ucarecdn.com/0830cd4a-dec8-4595-8a27-2a680788e90d/Cardano2025EventProposalUpdatedMarch.pdf
Vendor Profile
Cardano Foundation: An independent, Swiss-based non-profit organization tasked with advancing the public digital infrastructure of Cardano and working to anchor it as a utility for financial and social systems
Emurgo: EMURGO is a blockchain technology company and a founding entity of the Cardano blockchain that provides products and services to drive the adoption of Cardano's Web3 ecosystem. Established in Japan, EMURGO exists to facilitate commercial growth of the Cardano ecosystem and unlock the full potential of the ecosystem through partnerships, investments, education, and infrastructure development.
Rare Network: Rare Network is a premier event services, KOL (Key Opinion Leader), and marketing company dedicated to promoting businesses within the blockchain technology and Web3 space. As the parent group of RareEvo.io, Rare Network specializes in creating impactful events and innovative marketing strategies that drive visibility and growth for pioneering companies in the decentralized technology ecosystem
Contract Management
A written off-chain Legal Contract will be created between the Vendor and the Cardano Development Holdings (CDH), as mandated by the constitution, and will be administered by Intersect. This will include details of the project delivery schedule and dispute resolution.
Project Delivery
All milestones, acceptance criteria, payment amounts and expected delivery dates will be agreed between the Vendor and Intersect, acting on behalf of the CDH. The vendor will deliver according to the agreed-upon project schedule within the Legal Contract, of which the necessary information will be made public via the budget management platform via transaction metadata.
Defined by the milestones within a Legal Contract, the vendor will submit and attest milestone acceptance to the community, Intersect or 3rd Party Assurer.
Project progress will be monitored via Intersect's delivery assurance function which will be communicated to the community.
Acceptance of the above work is expected to be supported by a 3rd Party Assurer, who will be responsible for reviewing and signing off the work completed at each project milestone against the corresponding milestone deliverables detailed within the Legal Contract. This work is funded from a portion of this treasury withdrawal.
Budget Management Tooling
To administrate treasury funds on-chain, Intersect will utilize the treasury management smart contract framework developed by Sundae Labs. The smart contracts have been extensively tested including audits from TxPipe and MLabs. Examples of the usage of these contracts can be seen across mainnet described across Intersect authored Blog 1, Blog 2 and Blog 3.
Final mainnet validation test can be seen via the Disburse action within transaction: 0f591dc544ae14102dbb4a74d5311a6acffc1772b163d8b7a9656b9525950b17
With the confirmed treasury reserve contract address being: stake17xzc8pt7fgf0lc0x7eq6z7z6puhsxmzktna7dluahrj6g6ghh5qjr
Specifics
Intersect will utilize a single Treasury Reserve Smart Contract (TRSC), with many Project-Specific Smart Contracts (PSSC), managed by Intersect. Intersect's management consists of three 'admin' and two Intersect 'leadership' roles. An Oversight Committee consisting of five external, independent third-party entities will provide checks and balances on Intersect, and safeguard against errors and unilateral control. The administration of both TRSC and PSSCs will be managed by Intersect, with external oversight on certain actions from the Oversight Committee.
The Oversight Committee consists of Sundae Labs, Cardano Foundation, Dquadrant, Xerberus and NMKR. Their role is to independently verify key administrative actions using on-chain logic, ensuring accuracy and consistency without exercising discretion over governance decisions.
For all details on Intersect's configuration please see the Smart Contract Guide on the knowledgebase.
The high level permissions are as follows:
TRSC Fund and PSSC Modify
- Two of the three Intersect admins, two of the five trusted entities and one of the two Intersect leadership sign-off must authorize
TRSC Disperse
- Two of three Intersect admins, three of five trusted entities and two of two Intersect leadership sign-off must authorize
TRSC Pause and Resume
- Two of three Intersect admins, and one of two Intersect leadership sign-off must authorize
TRSC Sweep
- One of three Intersect admins, and one of two Intersect leadership sign-off must authorize
TRSC Reorganize
- Two of three Intersect admins and three of five trusted entities must authorize
Processes
Upon enactment of this governance action, funding for this project will be directed into the TRSC's stake account. All instances of TRSC and PSSC can not be staked with a SPO and will be delegated to the auto-abstain predefined DRep. From here funds will be withdrawn into a UTxO remaining at the TRSC.
When the Legal contract is prepared and the vendor is ready, funding for this project will be transferred using the Fund action to a PSSC. All milestones will be outlined within the metadata.
A dashboard will be available for the community to audit the TRSC or PSSC and track metrics related to this withdrawn ada as well as being immutably verifiable on chain.
The subsections; Contract Management, Project Delivery, and Budget Management Tooling described above cover the constitutional requirements specified in Article IV section 4 and 5.
Rationale highlights
Why some of the largest DReps voted for and against, in their own words.
Summary Yoroi votes YES on the governance action to fund the Unveiling the First Unified Global Events Marketing Strategy for Cardano proposal. Rationale Strengthens Cardano’s global presence: Brings unified, professional branding to global blockchain...
Summary
Yoroi votes YES on the governance action to fund the Unveiling the First Unified Global Events Marketing Strategy for Cardano proposal.Rationale
Strengthens Cardano’s global presence:
Brings unified, professional branding to global blockchain events, improving visibility and perception.Targets developer and institutional engagement:
Focused outreach can attract partnerships, adoption, and new talent into the ecosystem.
By voting YES, we see this as a timely investment to reinforce Cardano’s identity in a competitive space.
I vote YES to the 6 million ada event proposal. I have confirmed that the KPIs for the 6 million ADA event proposal exclude any impacts outside of that proposal. (For example, the 10-15% YoY growth in new developers due to the 6 million ADA Cardano Summit is...
I vote YES to the 6 million ada event proposal.
I have confirmed that the KPIs for the 6 million ADA event proposal exclude any impacts outside of that proposal.
(For example, the 10-15% YoY growth in new developers due to the 6 million ADA Cardano Summit is excluded. Other increases in developers due to contexts unrelated to this proposal are also excluded.)
Summit
https://x.com/CardanoSummit/status/1952376959004029201Event
https://x.com/Cardano_CF/status/1953063601113031005In other words, EMURGO, CF, and RareEVO will be putting their reputation on the line to achieve 25-35% dev growth.
(Summit 15-20%+Booth 10-15%)Depending on how you measure it, this is a fairly ambitious target, given the statistics on Cardano's developer numbers over time.
Cardano Dev Report
https://www.developerreport.com/ecosystems/cardanoThe Booth proposal is not just about setting up a booth, but is a package that also includes hosting side events such as a hackathon.
There are also KPI targets other than those related to developers, as well as specific KPI targets for each event (which will apparently be made public later).
While some have suggested that the founding entities should use Genesis ADA, I believe it makes sense to hold the founding entities accountable for achieving 25-35% dev growth(+α) with 12m ADA.
私は600万ADAのイベントの提案書にYESを投票します。
私は600万ADAのイベントの提案書のKPIは、その提案書以外のインパクトは除外されることを確認しました。
（例えば、600万ADAのCardano Summitによる10-15% YoY growth in new developersは除外されます。その他、この提案書と関係のない文脈で増加した開発者を除く。）
Summit
https://x.com/CardanoSummit/status/1952376959004029201Event
https://x.com/Cardano_CF/status/1953063601113031005すなわち、25-35%ほどのdev の成長をEMURGOやCFやRareEVOがその威信にかけて取り組むことになります。
どう計測するかにもよりますが、これはCardanoの開発者数の推移に関する統計から見てもかなり意欲的なターゲットです。
Cardano Dev Report
https://www.developerreport.com/ecosystems/cardanoBoothの提案書は単にブースを設立するだけではなく、ハッカソンといったサイドイベント開催を含むパッケージになっています。
開発者に関連する以外のKPIターゲットもあり、また、各々のイベント毎に細かく決められたKPIターゲット（これに関しては後ほど公開されるようです）もあります。
創業エンティティは、Genesis ADAを使ってほしいという意見もいくつかありますが、私は12m ADAで、25-35%ほどのdev の成長(+α)を達成する責任を創業エンティティに課すことは意味があると思います。
The vote for this withdrawal is NO. Details can be found in the rationale. A PDF version of this rationale is also made available. I plan to vote YES on most projects I’ve supported in Ekklesia. To stay transparent, I’ll rate each project across six...
The vote for this withdrawal is NO. Details can be found in the rationale.
A PDF version of this rationale is also made available.
I plan to vote YES on most projects I’ve supported in Ekklesia. To stay transparent, I’ll rate each project across six categories, scoring 0 to 2 per category (max 12 points). Projects scoring below 6 won’t get my support. I’ll consider supporting those with 7–8 points, and will fully support any scoring 9 or more.
The categories are:
- Key infrastructure, research, or essential funding: 0
- Team strength, feasibility, and track record: 2
- Impact on the Cardano ecosystem: 2
- Value for money: 1
- Cost compared to similar proposals: 1
- Personal or community usage and benefit: 0
Total score: 6
I'm voting NO. While events are valuable, this is a marketing initiative led by founding entities. If they believe in this strategy, they should fund it from their own revenue, not the public treasury. The treasury is for common goods, not to subsidize the...
I'm voting NO. While events are valuable, this is a marketing initiative led by founding entities. If they believe in this strategy, they should fund it from their own revenue, not the public treasury. The treasury is for common goods, not to subsidize the marketing of established organizations.
A PDF version of this rationale is also made available.
I'm voting NO. This top-down marketing strategy, led by founding entities, conflicts with my principles on decentralization and sustainability.
A decentralized brand should emerge from the community, not be directed by its founders. Furthermore, this is an unsustainable use of public funds. If the founding entities see value in these events, they should contribute from their own revenues. Our treasury is for common goods, not to subsidize the marketing of established organizations.