Withdraw ₳6,000,000 for Unveiling the First Unified Global Events Marketing S...
180 DReps voted · 65 with a rationale · 5 changed their vote · 4 re-voted unchanged
Open a row to read the rationale.
Changed votes: 5 to yes, together voting with 274.1M ₳ of voting power.
- No1.2M ₳No rationale
- Yes1.2M ₳Rationale
I support the ₳6,000,000 withdrawal for the global events strategy because:
- It’s crucial to boost Cardano's brand visibility at international events, keeping pace with ecosystems like Solana.
- It unifies fragmented efforts under a coordinated Cardano-branded strategy.
- The project is led by trusted entities: Cardano Foundation, Emurgo, and Rare Network.
- Milestones, legal contracts, and independent oversight ensure transparency and accountability.
- It aligns with Cardano’s long-term vision to grow its global builder and partner community.
This initiative is a strategic investment in Cardano’s real-world adoption.
Vietnames
Tôi ủng hộ rút ₳6,000,000 cho chiến lược sự kiện toàn cầu vì:
- Cần thiết nâng cao nhận diện Cardano tại các hội nghị quốc tế, cạnh tranh với các hệ khác như Solana.
- Tạo thương hiệu sự kiện thống nhất, thay vì rời rạc như hiện nay.
- Thực hiện bởi các bên uy tín: Cardano Foundation, Emurgo và Rare Network.
- Có hợp đồng, milestone rõ ràng, minh bạch on-chain và giám sát độc lập.
- Phù hợp với chiến lược dài hạn để mở rộng cộng đồng và thu hút builder.
Tôi tin rằng sáng kiến này sẽ thúc đẩy tăng trưởng thực chất cho hệ sinh thái Cardano.
Japanese
この ₳6,000,000 の資金提案に賛成する理由は以下のとおりです：
- Solanaのようなエコシステムと競うため、Cardanoブランドの認知度向上が国際イベントで重要です。
- 分散的な取り組みを統一し、Cardano公式ブランドの戦略として実行されます。
- 信頼できる団体（Cardano Foundation、Emurgo、Rare Network）が主導しています。
- 法的契約とマイルストーン、第三者による監査があり、透明性が確保されます。
- 開発者・パートナー拡大のための長期戦略に合致しています。
この提案はCardanoエコシステムの成長に向けた戦略的投資です。
- No1.2M ₳No rationale
- Abstain1.1M ₳No rationale
- Yes1.1M ₳Rationale
I am voting Yes. While I have concerns about the fragmented ownership of the project four separate entities—which may pose coordination and accountability challenges—the strategic importance of a unified, professional marketing effort for Cardano is too great to ignore. Effective global outreach is critical to drive adoption, strengthen the brand, and support ecosystem growth. With proper oversight and clear deliverables, this initiative has the potential to deliver high-impact results worthy of Treasury investment.
- No1.1M ₳Rationale
I have to question why the proposal is requesting 6 million to be spent on an event marketing campaign. This is a large amount of treasury funds. The abstract and motivation sections are based mostly on marketing jargon and comparisons to competitors and not on what a specific, concrete strategy to be different.
The proposal does not show how this amount of money will lead to a measurable return on investment or growth of the Cardano ecosystem other than "participating in events" and "hosting parties", which could be seen as a very expensive brand campaign with no return.
Cardano Foundation, Emurgo and Rare Network are reputable names involved in the proposal. But the proposal does not show how this proposal will not duplicate the marketing activities of these parties and other Catalyst funded projects.
There is no doubt that the idea to have a single face for the Cardano brand at blockchain events is a good idea. However, the amount of money requested is too large and not justified. It will duplicate the effort of other parties and will not lead to a measurable return or ROI. Cardano should focus on strategic and low-cost initiatives that will lead to growth of the protocol and the Cardano ecosystem. I vote NO. This is not a responsible use of treasury funds.
- Yes1M ₳No rationale
- Yes951.2K ₳No rationale
- Yes929.9K ₳No rationale
- No927.7K ₳No rationale
- No888K ₳No rationale
- Abstain884.5K ₳No rationale
- Yes796.1K ₳Rationale
Investment in our marketing footprint is necessary and CF is well capable of execution.
- Yes792.3K ₳Rationale
This proposal funds a coordinated, Cardano-branded global events strategy to match the presence and influence of competing L1 chains. While outcomes are harder to measure, consistent visibility at high-profile conferences can drive developer interest, enterprise engagement, and broader ecosystem recognition. Competitors have successfully leveraged similar strategies to grow adoption and attract talent. The scale of funding is significant but proportionate to the strategic need to position Cardano as a leading blockchain in a competitive market.
- Yes742.6K ₳No rationale
- Yes678.7K ₳Rationale
Live events are undoubtedly create great networking opportunities for the existing community, yet has failed in the past to reach new audiences and create new users in the ecosystem.
Support of this proposal is not easily provided, as the entities behind this have practiced the shortcomings mentioned earlier, however, few are as organized as these entities to provide the needed foundation for such events to be successful, and latest events do show better outreach.
Provided administration ensures the outcomes mentioned are realized, the money should be well spent.
- No636.4K ₳Rationale
I prioritized funding open-source tools and proposals that I believe will most effectively support Cardano’s long-term growth. I voted in favor of the highest-priority items that fit within my preferred budget cap of 250 million ADA, abstained from proposals where I may have had a personal interest, and voted NO on all remaining proposals after reaching that budget limit.
- Yes604.7K ₳Rationale
This proposal addresses a critical gap in Cardano's global marketing strategy by establishing unified, professional brand presence across key international markets through a coordinated series of regional tech events and a flagship European summit. Cardano has historically lacked centralized representation at major blockchain conferences, resulting in fragmented messaging and diminished brand recognition compared to competing Layer 1 platforms.
The strategic approach leverages trusted ecosystem partners including Cardano Foundation, EMURGO, Rare Evo, WADA, and ADA Solar to execute regionally focused events that maintain brand consistency while addressing local market needs. This consortium brings proven track records in large-scale event delivery, from the Cardano Foundation's three successful global summits to EMURGO's TOKEN2049 participation and regional partners' community engagement expertise.
The global campaign addresses multiple ecosystem challenges simultaneously through targeted developer onboarding via Dev Days and hackathons, enterprise education initiatives, real-world use case showcasing, and strategic partnership development. These activities directly combat the persistent narrative that building on Cardano is difficult while demonstrating tangible utility to mainstream audiences and potential enterprise adopters.
The investment scale enables meaningful impact across five major regions with attendee targets of 500-800 per event, creating sufficient market presence to compete effectively with other blockchain platforms' marketing efforts. Regional autonomy ensures cultural relevance while maintaining unified Cardano branding and messaging consistency.
Capital attraction, talent acquisition, and media coverage represent essential outcomes for ecosystem growth that require professional, large-scale marketing initiatives beyond community-driven efforts. The summit structure creates networking opportunities between developers, entrepreneurs, enterprises, and regulatory bodies that facilitate strategic partnerships and collaborative solutions to scaling challenges.
The governance framework provides appropriate oversight through audited smart contracts, multi-party committees, and milestone-based payments with third-party assurance, ensuring responsible treasury fund management while enabling professional event execution.
Supporting this proposal strengthens Cardano's competitive positioning in global markets through unified brand presence, developer engagement, and enterprise outreach that directly contributes to adoption acceleration and ecosystem growth. The combination of professional execution capability, strategic market coverage, and transparent governance makes this investment essential for maintaining Cardano's visibility and attractiveness in an increasingly competitive blockchain landscape. - Yes591.1K ₳No rationale
- Yes582.9K ₳Rationale
This initiative will actively include regional startups in major events like Token 2049, providing collaborative opportunities for ecosystem participants to gain exposure, we now support this proposal. This approach aligns with our guidelines prioritizing ecosystem growth.
A PDF version of this rationale is also made available.
Upon further review and additional information received, we now support this proposal. The initiative demonstrates strategic value for ecosystem visibility through unified marketing presence at major global events like Token 2049. We've received clarification that the marketing efforts will actively include regional startups and building teams, creating collaborative opportunities for ecosystem participants to gain brand exposure and business development connections. This approach aligns with our guidelines prioritizing ecosystem growth and developer visibility. The proposal now demonstrates sufficient alignment with ecosystem development priorities by creating platforms where building teams can showcase their work to broader audiences through coordinated event participation, ultimately supporting Cardano's adoption goals.
- Yes579.1K ₳No rationale
- No573.2K ₳Rationale
While a unified global events marketing strategy could improve Cardano’s brand recognition, the timing and scale of this proposal make it a difficult investment to justify. At the current stage of the ecosystem, our priority should be to direct significant resources toward building and refining products, tools, and infrastructure that will drive adoption organically. Once we have strong, widely-used solutions in place, marketing efforts will have a much stronger impact, as we will be showcasing proven successes rather than promoting a brand without clear flagship use cases.
Additionally, the proposal’s budget appears large in relation to measurable, on-chain returns, and it lacks clear performance metrics to evaluate success beyond brand exposure. Without concrete KPIs linked to developer engagement, dApp deployment, or ecosystem growth, there is a risk of spending heavily on visibility without tangible, lasting benefits for the Cardano network. For these reasons, I am voting NO on this proposal.
- No503.6K ₳Rationale
I read the PDF strategy of this document and honestly felt embarrassed for everyone involved. What they're calling a "unified globall events marketing stategy" is actually just three organizations splitting treasury money to sponsor random conferences with zero coordination. The Cardano Foundation wants to do enterprise events, EMURGO wants to do their usual ineffective ecosystem theater, and Rare Network wants to organize parties. The worst part is the vendor combination. Having EMURGO as a key partner when they've consistently failed to demonstrate measurable ecosystem value is like hiring your least competent friend to handle your most important project. Some partnerships make you weaker, not stronger, and this is definitely one of those.
Hard NO. - Yes466.2K ₳No rationale
- Yes435.4K ₳No rationale
- Yes393.6K ₳No rationale
- No379.5K ₳No rationale
- Yes366.6K ₳No rationale
- No356.1K ₳Rationale
This vote aligns with my Ekklesia votes, where I voted yes to the highest priority budget line items that fit within my preferred 200m ADA budget, abstained from voting on any line items that I may have had personal interests in, and voted no to everything else.
- Yes338.2K ₳No rationale
- Yes330.6K ₳No rationale
- Yes329.7K ₳No rationale
- No324.3K ₳No rationale
- Yes318.1K ₳Rationale
Krypto Labs have taken part in the budget debates and agree with proposer that this is something the Cardano blockchain ecosystem need.
I started with making a rationale and arguement for each proposal, but to save time i need to do bulk voting to speed this prosess up. - Yes314.4K ₳Rationale
In alignment with my voting during the 2025 Cardano Budget Reconciliation process on the Ekklesia platform, I support this withdrawal and therefore vote YES.
In alignment with my voting during the 2025 Cardano Budget Reconciliation process on the Ekklesia platform, I support this withdrawal and therefore vote YES.
- No297K ₳Rationale
I don't think this is what Cardano needs right now.
- No275.2K ₳Rationale
I recommend voting NO on this ₳6,000,000 treasury withdrawal for the unified global events marketing strategy. While a coordinated global marketing approach to Cardano events is conceptually valuable, this proposal does not provide sufficient detail or justification to warrant funding at this scale.
The proposal lacks a granular marketing strategy with well-defined, measurable outcomes directly tied to ecosystem growth metrics. The budget is significant and not adequately broken down or clearly linked to demonstrable return on investment. The complexity of unifying multiple event marketing efforts requires strong coordination mechanisms and community buy-in, which the proposal does not sufficiently demonstrate.
Furthermore, transparency around community involvement and feedback in crafting and executing the strategy is limited. Without clear public involvement or structured co-creation, there is risk that the strategy may not align well with the diverse needs of Cardano’s decentralized ecosystem.
While the governance framework and treasury management are robust, these do not compensate for the strategic and operational uncertainties present.
A more detailed, community-driven, and outcome-focused marketing proposal with clear KPIs and modest budget ask would be needed before treasury funding can be recommended.
- Yes272.2K ₳No rationale
- Yes263.3K ₳No rationale
- Yes252.7K ₳Rationale
- Yes217.1K ₳No rationale
- Abstain201.5K ₳No rationale
- No196.9K ₳No rationale
- Abstain189.8K ₳No rationale
- Yes185K ₳No rationale
- Yes161K ₳Rationale
I am voting yes on all 39 Intersect Governance actions. The community has thoroughly reviewed the many proposals presented in the Intersect Budget Process for the 2025 budget. I was deeply involved in the entire process as an SME for the Budget Committee, and then as the Secretary for the Budget Committee.
The proposals presented represent an incredible amount of development for our ecosystem for the next year. The teams all received at least 50% on Ekklesia polling. The teams will face milestones in order to continue to receive funding. If a team fails to deliver, the process will stop them from enriching themselves without returning value.
If anything, we are spending too little on our community. We need to spend more to further develop our governance and our organized events. This is a liquid democracy. If you believe that all of these proposals deserve a chance to deliver, you can shift your delegation to my DRep ID.
- Yes157.8K ₳No rationale
- No149.8K ₳Rationale
My primary concern is that funding marketing initiatives through the treasury is an inappropriate use of community resources. The treasury should prioritize core protocol development, infrastructure, and research to ensure Cardano’s long-term sustainability and technical excellence, rather than marketing efforts that could be funded through private entities like Emurgo or external partnerships.Additionally, I am skeptical of the proposed hackathon and event-focused strategy. Hackathons often produce short-term buzz but lack sustained outcomes, and the proposed events risk diluting focus without clear metrics for success. Given the significant 6M ADA allocation, I believe more rigorous justification and alternative funding sources should be explored before committing treasury funds.
- Yes138.6K ₳No rationale
- Yes124.6K ₳No rationale